Production of a white paper on glass bottle recycling

Issues

This document, intended as an internal reference, is part of the implementation of the Group's global CSR strategy, as well as the development of projects promoting glass bottle recycling in different parts of the world.

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Methodology

We have drawn up this white paper on the basis of external research and internal Group resources. 

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An initial phase of context and market analysis enabled us to highlight the circular business opportunities (consumer demand, financial benefits, etc.) associated with glass recycling.

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We then summarized the best practices identified in internal and external project management on this topic. 

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Finally, we organized an internal webinar to present and raise awareness of the document's key points.

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