Our coalitions

Enabling banks and insurance companies to finance and ensure the circular transition

‍Constat:

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Financial institutions have a key role to play in a circular economy:

• to direct investments and insurance products towards companies and projects that adopt circular models
• to develop innovative financial instruments that encourage circularity
• to raise awareness among businesses and the general public of the benefits of the circular economy

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But they sometimes have trouble finding their place in this transition:

• the multiplicity of definitions of the circular economy complicates the qualification of a circular project or asset
• culture and knowledge of the circular economy and its challenges are not widely disseminated
• they lack the tools needed to understand and measure the specific risks of circular business models

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Objective:

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To meet these challenges, the coalition's work will have two main objectives:

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• Adopt a common framework for defining and measuring circular financial and insurance products: define the criteria, indicators and guidelines for qualifying and assessing a circular investment and insurance product, in line with the CSRD and taxonomy.

• Develop tools and carry out practical work on circular economy projects to be financed and insured: work on concrete cases to collect data on the profitability and risks of circular business models, and develop tools to meet the concrete needs of players.

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Calendar: ‍

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Registrations open until April 30, 2024.

Start of construction in May 2024.

Exploring the challenge of deposits for reuse in the cosmetics industry

‍Constat: faced with environmental urgency, tightening regulatory requirements and growing consumer expectations, the cosmetics industry is being pushed to innovate. Against this backdrop, in December 2023 we launched a coalition of 11 major cosmetics companies to accelerate on packaging reuse.

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This initiative meets a triple challenge:

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• Environmental: by reducing single-use packaging and its associated impacts
• Regulatory: by complying with the reuse targets set by the AGEC law
• Societal: aligning industry practices with consumers' growing eco-responsible aspirations

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Objective: the coalition seeks not only to test the deposit for reuse model in the cosmetics sector, but also to promote a collaborative approach between brands and distributors to optimize logistics, reduce costs and harmonize standards, thus contributing to greater consumer acceptance and a positive environmental impact.

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Partners: coalition members benefit from the expertise of Arnaud Lancelot, Director of Reinvention at We Don't Need Roads and ex-founder of Cozie, as well as financial support from the CITEO reuse fund.

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Schedule: launch of a pilot project for point-of-sale skincare products at the end of 2024.

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Effectively measure the impact of your circular economy strategy

Constat: the development of the circular economy is accompanied by a need to measure the activities of companies and the flows they mobilize to promote the transformation of their business models towards circular models. However, these face a number of challenges, including:

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• The multiplication and lack of standardization of measurement tools
• Questions about the relevant indicators to select
• The lack of a legal framework and a common language for the circular economy

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Objective: to bring together large companies within a think tank in order to support them in :

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• The operational management of their circular strategy
• Preparing their non-financial reporting to comply with upcoming European and French regulations
• Valuation of the financial and carbon relevance of circular projects

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Schedule: closing of applications on March 1 and launch of the Factory on March 9, 2023

Aligning point-of-sale communication with environmental imperatives

Observation: the POS (point of sale advertising) sector is characterized by a critical ecological impact, linked to three main factors:

- Waste: it is estimated that about 30% of point-of-sale advertising materials are destroyed, without ever having been seen in the store.

- Extremely short shelf life: an advertisement is usually designed to be displayed for 2 weeks in a store and then thrown away.

- End-of-life management: after use, more than 80% of POP displays, excluding cardboard, are destroyed or incinerated.

Objective: to bring together all the players in the POP value chain (producers, manufacturers, distributors, etc.) to rethink the entire life cycle of POPs and include them in a circular economy model. A model guided by the 4R dynamics: reduce, reuse, repair and recycle

Deliverables: Deployment of pilot projects around the themes of eco-design, economy of functionality, traceability and end of life of POS.