Context
A player of small household appliances wishes to test and develop new circular offers for the sale of its products in France.
The project lasted 1 month.
Issues
Develop offers that reduce the impact by changing the core business model of this player
Develop offers adapted to their high-end customer segment
Develop offers adapted to each product category (wide range)
Methodology
We proceeded in a collaborative format with the household appliances company which brought its marketing, design and commercial expertise and Circul'R which brought its expertise on the business models of the circular economy
- Benchmark and analysis of 9 circular business models and 8 circular support activities (repair, warranty etc.)
- 1 workshop to prioritize 2 business models, with the company's core management team, and define the associated product categories
- 2 workshops to develop these business models
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