Coalitions
Uniting and leading coalitions to accelerate the scaling of circular models.
Our coalitions bring together stakeholders from the same industry—or different industries sharing common challenges—to collectively overcome the barriers hindering the circular transition. By pooling costs, risks, and influence, what no single actor can achieve alone becomes possible at scale.
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70+ major corporations are members of our coalitions
Coalitions
15 circular coalitions launched since 2018
Some of our coalitions currently being launched or already active are confidential and cannot be publicly disclosed.
Circular industry
Identifying antifragility strategies to counter the risks of the linear economy, in partnership with CEA ISEC and with support from the DGE.
Circular finance
Enabling banks and insurers to finance and insure the circular transition through dedicated tools and work on real-world cases.
Wines & Spirits reuse
Testing and optimising a glass bottle reuse model with the sector's major players, in grocery retail and in the hospitality trade alike.
E-commerce reuse
Piloting a reuse value chain for e-commerce delivery packaging by bringing together major players from a range of sectors.
Cosmetics reuse in integrated retail networks
Developing cosmetics reuse across integrated retail networks by piloting an in-store collection scheme.
Glass jar reuse
Establishing a regional reuse value chain for glass jars with producers and retailers in the Sud-Aquitaine region.
Skincare packaging reuse
15 major cosmetics companies joining forces to accelerate the reuse of skincare packaging.
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Perfume bottle reuse
Setting up a pilot project for the reuse of perfume bottles, tested in almost 200 stores across France.
Benefits
Why working in a coalition changes your trajectory.
Economies of scale
Standardization of practices, shared infrastructure, and joint regulatory advocacy: some initiatives can only move forward at the scale of an entire industry.
Efficiency
Sharing costs, testing, and feedback: some investments are only profitable when made together.
Influence
Collective weight, industry legitimacy, and direct dialogue with public authorities: an aligned sector can transform standards.
Co-financing
Access to funding, leverage with investors, and risk pooling: some budgets are only unlocked at the coalition level.
Methodology
The key expertise that shapes the work of our coalitions.
Unite
Bring together large corporations and technical and institutional stakeholders.
Manage
Lead complex ecosystem projects through collective intelligence and the mobilization of experts.
Model
Produce technical, economic, and environmental analyses and models related to the issues at hand.
Influence
Produce deliverables and recommendations for members, the market, and public authorities.
Partners
The technical and institutional stakeholders strengthening our coalitions.
Experts
The leaders of
the Coalitions team.
FAQ
What you need to know about us.
What is a circular economy coalition?
A coalition brings together companies from the same or diverse sectors to address common issues (sourcing, reuse, traceability, etc.) in order to pool R&D, experiments, and results that none could achieve on their own.
Why join a coalition instead of acting alone?
Certain circular challenges (reuse, financing, metrics) can only be solved at the value chain or industry level. The coalition shares costs, risks, and insights while accelerating the transition to scale.
How does a Circul'R coalition work?
Circul'R leads the coalition: scoping, facilitating working groups, conducting field experiments, and producing shared deliverables. Each company contributes to and benefits from the shared results.
What results do the coalitions produce?
Concrete experiments, shared standards, and detailed recommendations, for example on deposit-return schemes for reuse in the cosmetics or wine and spirits industries.
How many companies participate in a coalition?
It varies by topic: typically between five and fifteen major companies from the same or different sectors, united around a common goal.
Which sectors are involved in the coalitions?
Cosmetics, manufacturing, finance, food and beverage, retail: any industry facing a common circular challenge can form a coalition.
How do I join a coalition?
Contact the Circul'R team to identify the sector-specific coalition that aligns with your goals and to learn how to participate.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, it has supported over 150 major companies and public organizations through consulting projects, sector-specific coalitions, training programs, and the Circul'R Club.