Circular business models
Get the most out of circular business models.
By intensifying usage, extending product lifespans, or recovering value, circular business models unlock new avenues for competitiveness. By decoupling growth from resource consumption, they serve as a highly strategic lever for industrial resilience.
Over 150 major corporations and public sector organizations trust us.
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Challenges
Circular business models present challenges in terms of performance, feasibility, and scalability.
Adopt a multidimensional ROI
The performance of a circular business model goes beyond mere financial indicators. Avoided costs, new revenue streams, and market expansion must be evaluated alongside environmental metrics (emissions, resource footprint) and strategic factors (supply chain security, brand equity, regulatory foresight).
Tailoring circular model choices to your product portfolio
Prioritizing the most relevant CBMs for your product catalog is a key challenge. This requires precisely targeting the product lines with the highest transformation potential to concentrate efforts where the product-model synergy is greatest.
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Moving from POC to large-scale deployment
Industrial maturity, financing, short-term vision, and consumer habits: there are many barriers to scaling up. Overcoming them requires mobilizing the ecosystem, sharing investments to de-risk projects, and adapting internal processes and skills to the specificities of circular models.
Methodology
From modeling to deployment.
Strategy scoping
Identifying the limitations of the traditional model and reviewing relevant CBMs. Cross-analysis of the product portfolio to prioritize the most relevant CBM-product pairings. Support for designing new offerings and studying synergies between models.
Performance evaluation
Short, medium, and long-term economic and environmental modeling to quantify the value created by each circular business model before deployment.
Partner identification
Sourcing the partners needed to deploy the model (industrial, logistics, technology, etc.) to secure the conditions for its operational implementation.
Operational deployment
POC scoping and identification of optimal deployment conditions. PMO, feedback, and recommendations based on test results to prepare for large-scale rollout.
Impacts
Three value drivers activated by this expertise.
Competitiveness
New market opportunities, recurring revenue, customer loyalty, and capturing residual product value through circular business models.
Economic resilience
Supply chain security, reduced exposure to material and waste costs, and objective, resilient economic models in the face of resource shocks.
Environmental impact
Reduction in virgin material consumption and associated emissions, extension of product lifespans, and decrease in waste generation.
Services
How we work
on this expertise.
Experts
Our experts.
FAQ
What you need to know about us.
What is a circular business model?
A circular business model creates value by decoupling business activity from resource consumption: product-as-a-service (selling usage rather than the good), reuse, repair, rental, or refurbishment.
What are the main circular business models?
There are five main categories: circular supplies, resource recovery and recycling, product life extension, sharing platforms, and product-as-a-service (selling the use rather than the product).
Is a circular business model profitable?
Yes: when well-designed, it opens up new revenue streams (services, second life, subscriptions), increases customer loyalty, and reduces exposure to the cost and volatility of raw materials.
How does Circul'R help design a circular business model?
Circul'R analyzes your current business model, identifies the most effective circular opportunities for your sector, and supports the design and testing of new models through to their deployment.
How long does it take to evolve a business model?
It depends on your ambition: a framework and proof of concept can be carried out in a few months, while a complete model transformation is part of a long-term roadmap.
Which sectors can adopt a circular business model?
Everyone: industry, retail, luxury, electronics, mobility, and construction. Each sector has its own unique circular levers, which Circul'R adapts to your specific constraints and market.
What is Circul'R?
Circul'R is a consulting firm specializing in the circular economy. Since 2016, we have supported over 150 large companies and public organizations through consulting projects, sector-specific coalitions, training programs, and the Circul'R Club.
Who is this support for?
For large companies (strategy, innovation, CSR, and executive departments), eco-organizations, and public stakeholders looking to transform their business model into a sustainable competitive advantage.
How do I start a circular business model project?
Contact the Circul'R team through our website: we will analyze your challenges and propose a tailored framework to identify and test your future circular models.