The Circul'R factories aim to create coalitions of cross-sector companies to respond to specific problems and deploy circular projects.
Effectively measure the impact of your circular economy strategy
Constat: the development of the circular economy is accompanied by a need to measure the activities of companies and the flows they mobilize to promote the transformation of their business models towards circular models. However, these face a number of challenges, including:
- The multiplication and lack of standardization of measurement tools
- Questions about the relevant indicators to select
- The lack of a legal framework and a common language for the circular economy
Objective: to bring together large companies within a think tank in order to support them in :
- The operational management of their circular strategy
- Preparing their non-financial reporting to comply with upcoming European and French regulations
- Valuation of the financial and carbon relevance of circular projects
Schedule: closing of applications on March 1 and launch of the Factory on March 9, 2023
Aligning point-of-sale communication with environmental imperatives
Observation: the POS (point of sale advertising) sector is characterized by a critical ecological impact, linked to three main factors:
- Waste: it is estimated that about 30% of point-of-sale advertising materials are destroyed, without ever having been seen in the store.
- Extremely short shelf life: an advertisement is usually designed to be displayed for 2 weeks in a store and then thrown away.
- End-of-life management: after use, more than 80% of POP displays, excluding cardboard, are destroyed or incinerated.
Objective: to bring together all the players in the POP value chain (producers, manufacturers, distributors, etc.) to rethink the entire life cycle of POPs and include them in a circular economy model. A model guided by the 4R dynamics: reduce, reuse, repair and recycle
Deliverables: Deployment of pilot projects around the themes of eco-design, economy of functionality, traceability and end of life of POS.
Finding solutions for zero waste offices
Observation: the starting point of a circular corporate culture lies in the practices and habits that give rhythm to its daily life
Objective: to help companies and their employees to change their practices towards zero waste offices
Deliverables: Interviews with managers and employees to identify areas for improvement. Targeted diagnosis of waste production to track progress over time. Report of 121 solutions for zero waste offices (catering, electronics, furniture, building, etc.). Bi-annual meetings between coalition members to share best practices.